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Apple CEO Tim Cook gave a commencement address at Gallaudet University on Friday — and underscored the company’s commitment to accessibility, privacy, and the environment.
Gallaudet University in Washington, DC is the country’s leading university for the deaf. Apple has partnered with the school to provide assistive technology and scholarships to students.
During his speech, Cook highlighted that partnership, and said that the cooperation has allowed Apple to create accessibility-focused features within its own products — such as Apple Maps.
“We are incredibly fortunate to have such innovative and committed partners,” Cook said.
The Apple chief executive also reiterated the company’s stated purpose of making technology that enriches the lives of its customers. He also doubled-down on Apple’s core values, such as its focus on accessibility, privacy, and environmental responsibility.
Cook also gave the students some advice on staying true to their values as they embarked on their post-graduate journeys.
“What does it take to build a life that provides meaning and fulfillment?” said Cook. “No one can answer that question for you, and that includes me. There is no iPhone feature that can come to the rescue. AI is good, but it’s not that good. Still, I have one important piece of advice I want to share — so important, that it’s the only piece of advice I’m going to share today. And that is this: whatever you do, lead with your values.”
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